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In-House Design Work for IT Training Company

All work shown here was completed while working as an in-house designer for a global IT training company. My work spanned print and web, although a large portion of my projects were UX-related and involved optimizing pages for conversion. Homepage Redesign: After running some analytics, we found that users were not scrolling beyond “the fold” to see our promotion content blocks that were lower down the page. To remedy this, we added links in our redesigned, on-brand header that linked farther down the page. Postcard Design: These postcards were designed for a technology conference to encourage attendees to register for a trial version of a new program. Business Cards: I regularly created business cards for employees, adjusting for proper bleeds and color settings. Brochure Design: This brochure was created specifically for our India team to help prepare for a local conference.
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Photographer Branding

A local wedding photographer hired me to help her visualize her brand. We began by creating mood-boards to capture colors, textures, and styles that she wanted to associate with her brand and her business. Here, you will see the three concepts I initially presented. She then selected one and we fine-tuned the design from there, developing it for use in other contexts.
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Realty Brand Design

For this client, a Philadelphia-based real estate company, I was asked to develop a logo that communicated a hip, modern vibe that would appeal to their young adult target audience. As always, I began on paper, sketching thumbnail ideas, before I settled on this design that uses clean lines and Philly imagery to convey their brand. Other deliverables included two banner designs for a realty trade show.
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Skincare Brand Design

I worked as the Lead Designer for a startup young adult skincare company for two years. During this time, I led a variety of projects: from label and print to social media content design. Scroll through to see some of my work.
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