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Realty Brand Design

For this client, a Philadelphia-based real estate company, I was asked to develop a logo that communicated a hip, modern vibe that would appeal to their young adult target audience. As always, I began on paper, sketching thumbnail ideas, before I settled on this design that uses clean lines and Philly imagery to convey their brand. Other deliverables included two banner designs for a realty trade show.
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Wellness Coach Brand Design

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For this project, I worked closely with the founder of a personal wellness company to design her brand identity, which would be targeted toward women, ages 25-60. Her core values included wholeness and body positivity. She also indicated that she wanted her logo to include the female form. I went for a clean, stylized design that depicted a body type that promotes these values.
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Skincare Brand Design

I worked as the Lead Designer for a startup young adult skincare company for two years. During this time, I led a variety of projects: from label and print to social media content design. Scroll through to see some of my work.
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Purple Frog Brand Design

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For this project, I was tasked with designing a logo and gift bag for a small, high-end boutique. The name of the brand provided significant thematic and color palette guidance.
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Curious Fox Brand Design

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I created this logo for an Australian-based olive oil company. Based on the brand name, I immediately knew I’d be designing a character-driven logo. I began sketching, but ultimately settled on the simplicity and cleanness of this vector design. The project also involved the development and design of product labels.
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